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Case Study Overview

Making Theological Education Accessible Online: A Comprehensive Marketing Engine for a College & Seminary
See how Cornerstone College & Seminary went from vision to victory

Step

A Brand to Unite Students, Faculty, and Staff Under One Mission

Completely rebranded Cornerstone to reflect a modern, rigorous academic institution without losing its historic theological roots, ultimately fostering consistency, zeal, and credibility throughout the institution.

Step

Dynamic Web Experiences That Feed Enrollment Funnels

Deployed an industry-standard website that met the institution's SEO and AIO needs alongside a marketing engine that fundamentally changed how Cornerstone acquires students.

Step

An Advanced Academic Catalog Architecture for Prospects & AI

Engineered a lightning-fast, dynamic online academic catalog that automatically formats thousands of pages and simplifies navigation across degrees, courses, policies, leadership, calendars, etc.

Step

Digital Marketing Campaigns That Appeal to a Christian Audience

Launched a sophisticated digital marketing strategy geared toward Christian learners, complete with high-production video ads and backed by granular analytics to measure enrollment ROI across specific degree programs.

Step

An Automated Admissions Pipeline That Works Around the Clock

Replaced manual data entry with bespoke n8n workflow automations, seamlessly routing prospective students into a centralized CRM for personalized follow-ups.

Step

AI That Helps Prospects Find Their Way Forward

Developed a custom AI chatbot widget to instantly answer prospective student inquiries, guide them to the right degree programs, and capture leads 24/7.

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