Experience Industry-Standard

Case Study Overview

Making Theological Education Accessible Online: A Comprehensive Marketing Engine for a College & Seminary
See how Cornerstone College & Seminary went from vision to victory

Blue-tinted campus building with a white Cornerstone College & Seminary lion crest logo centered above the institution name.
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A Brand to Unite Students, Faculty, and Staff Under One Mission

Completely rebranded Cornerstone to reflect a modern, rigorous academic institution without losing its historic theological roots, ultimately fostering consistency, zeal, and credibility throughout the institution.

Dashboard-style navigation in dark blue with three-column grid: a large left tile showing a person with a laptop labeled 'Cornerstone OnDemand', and two smaller tiles 'Veterans Benefits' and 'Give to CCS'; the right column lists 'Finances', 'Scholarships', 'Financial Aid' and partner programs like 'Gary Foss Memorial Scholarship' and 'One Third Partnership'.
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Dynamic Web Experiences That Feed Enrollment Funnels

Deployed an industry-standard website that met the institution's SEO and AIO needs alongside a marketing engine that fundamentally changed how Cornerstone acquires students.

Mobile screen showing a dark blue CCS Catalog webpage with a welcome message and search bar on a smartphone.
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An Advanced Academic Catalog Architecture for Prospects & AI

Engineered a lightning-fast, dynamic online academic catalog that automatically formats thousands of pages and simplifies navigation across degrees, courses, policies, leadership, calendars, etc.

Graduate in cap and gown taking a selfie with a smartphone outdoors, smiling in a sunny, leafy setting
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Digital Marketing Campaigns That Appeal to a Christian Audience

Launched a sophisticated digital marketing strategy geared toward Christian learners, complete with high-production video ads and backed by granular analytics to measure enrollment ROI across specific degree programs.

Workflow diagram of a lead onboarding process: Webhook triggers, wait, upload educational/vocational transcripts, and attach samples and approvals to a lead.
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An Automated Admissions Pipeline That Works Around the Clock

Replaced manual data entry with bespoke n8n workflow automations, seamlessly routing prospective students into a centralized CRM for personalized follow-ups.

Laptop screen showing Cornerstone College tuition page with the 'Our Tuition Rates' heading on a dark blue layout.
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AI That Helps Prospects Find Their Way Forward

Developed a custom AI chatbot widget to instantly answer prospective student inquiries, guide them to the right degree programs, and capture leads 24/7.

Project Gallery

Industry-Leading Marketing Strategies for Higher Education

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Using fresh branding, ads, websites, and automated workflows, Vissionary helped Cornerstone reach an exponentially increasing flow of prospective students. To keep this influx of traffic engaged 24/7, we deployed an AI assistant to answer questions and capture lead information. Automated follow-ups and task-generation equipped the admissions team with actionable data, resulting in happier leads and boosted enrollment.

  • Blue-tinted campus building with a white Cornerstone College & Seminary lion crest logo centered above the institution name.
  • Mobile screen showing a dark blue CCS Catalog webpage with a welcome message and search bar on a smartphone.
  • Laptop screen showing Cornerstone College tuition page with the 'Our Tuition Rates' heading on a dark blue layout.
  • Section header with two catalog cards: left shows a nighttime campus building; right shows a person reading outdoors in winter.
  • Workflow diagram of a lead onboarding process: Webhook triggers, wait, upload educational/vocational transcripts, and attach samples and approvals to a lead.
  • Graduate in cap and gown taking a selfie with a smartphone outdoors, smiling in a sunny, leafy setting
  • Close-up of a dark screen showing colorful CSS code with properties like z-index and border highlighting.
  • Close-up of a person holding a gray smartphone with both hands, wearing a dark coat, light blurred background.
  • Illustration of a bearded man in profile against a warm background, beside text promoting an undergrad apologetics program.
  • Person working on a laptop at a wooden table with potted plants and a glass of water in a bright, brick-walled room.
  • Brick multi-story apartment building with white trim and storefronts on the ground floor under a clear blue sky.
  • Close-up of a hand holding a blue smartphone displaying a bearded man in a video post on a social feed, with like/comment icons visible.
  • Blue-tinted campus building with a white Cornerstone College & Seminary lion crest logo centered above the institution name.
  • Mobile screen showing a dark blue CCS Catalog webpage with a welcome message and search bar on a smartphone.
  • Laptop screen showing Cornerstone College tuition page with the 'Our Tuition Rates' heading on a dark blue layout.
  • Section header with two catalog cards: left shows a nighttime campus building; right shows a person reading outdoors in winter.
  • Workflow diagram of a lead onboarding process: Webhook triggers, wait, upload educational/vocational transcripts, and attach samples and approvals to a lead.
  • Graduate in cap and gown taking a selfie with a smartphone outdoors, smiling in a sunny, leafy setting
  • Close-up of a dark screen showing colorful CSS code with properties like z-index and border highlighting.
  • Close-up of a person holding a gray smartphone with both hands, wearing a dark coat, light blurred background.
  • Illustration of a bearded man in profile against a warm background, beside text promoting an undergrad apologetics program.
  • Person working on a laptop at a wooden table with potted plants and a glass of water in a bright, brick-walled room.
  • Brick multi-story apartment building with white trim and storefronts on the ground floor under a clear blue sky.
  • Close-up of a hand holding a blue smartphone displaying a bearded man in a video post on a social feed, with like/comment icons visible.
  • Blue-tinted campus building with a white Cornerstone College & Seminary lion crest logo centered above the institution name.
  • Mobile screen showing a dark blue CCS Catalog webpage with a welcome message and search bar on a smartphone.
  • Laptop screen showing Cornerstone College tuition page with the 'Our Tuition Rates' heading on a dark blue layout.
  • Section header with two catalog cards: left shows a nighttime campus building; right shows a person reading outdoors in winter.
  • Workflow diagram of a lead onboarding process: Webhook triggers, wait, upload educational/vocational transcripts, and attach samples and approvals to a lead.
  • Graduate in cap and gown taking a selfie with a smartphone outdoors, smiling in a sunny, leafy setting
  • Close-up of a dark screen showing colorful CSS code with properties like z-index and border highlighting.
  • Close-up of a person holding a gray smartphone with both hands, wearing a dark coat, light blurred background.
  • Illustration of a bearded man in profile against a warm background, beside text promoting an undergrad apologetics program.
  • Person working on a laptop at a wooden table with potted plants and a glass of water in a bright, brick-walled room.
  • Brick multi-story apartment building with white trim and storefronts on the ground floor under a clear blue sky.
  • Close-up of a hand holding a blue smartphone displaying a bearded man in a video post on a social feed, with like/comment icons visible.
  • Mobile screen showing a dark blue CCS Catalog webpage with a welcome message and search bar on a smartphone.
  • Laptop screen showing Cornerstone College tuition page with the 'Our Tuition Rates' heading on a dark blue layout.
  • Section header with two catalog cards: left shows a nighttime campus building; right shows a person reading outdoors in winter.
  • Workflow diagram of a lead onboarding process: Webhook triggers, wait, upload educational/vocational transcripts, and attach samples and approvals to a lead.
  • Graduate in cap and gown taking a selfie with a smartphone outdoors, smiling in a sunny, leafy setting
  • Close-up of a dark screen showing colorful CSS code with properties like z-index and border highlighting.
  • Close-up of a person holding a gray smartphone with both hands, wearing a dark coat, light blurred background.
  • Illustration of a bearded man in profile against a warm background, beside text promoting an undergrad apologetics program.
  • Person working on a laptop at a wooden table with potted plants and a glass of water in a bright, brick-walled room.
  • Brick multi-story apartment building with white trim and storefronts on the ground floor under a clear blue sky.
  • Close-up of a hand holding a blue smartphone displaying a bearded man in a video post on a social feed, with like/comment icons visible.

Project Challenges

Building Credibility for an Online Christian College & Seminary

Cornerstone College & Seminary (CCS) was up against a highly competitive environment. Schools like Liberty University and Regent University dominated search queries with high marketing budgets and highly optimized websites. Cornerstone wanted a way to stand out among the competition. Vissionary entered the scene ready to live and breathe the CCS mission and vision, setting out to pave the path toward increased online enrollment.

  • Fresh Web Experiences

    Cornerstone was relying on old technology to get the job done at the cost of new growth. CCS was ready for a new brand, website, and automated workflow system.

  • Automated Lead Pipelines

    The admissions team was tracking inquiries by hand, which meant high-intent leads frequently fell through the cracks. A new CRM and AI assistant was in view.

  • Unified & Trackable Marketing

    Without modern video assets or targeted ad campaigns, Cornerstone was getting drowned out by competing seminaries in the digital space.

Project Results

With the Help of Vissionary, Cornerstone Experienced Increased Enrollment Within Months

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